Connect Fax Machine To Cordless

reading level at the end!

Ha! Since I am again, just before the change. After reading the blog a few weeks have been somewhat neglected (unverzeihlich!), I found something at the end, which should be here.

• Vocational Community Manager, Study of BVCM
  The BVCM a study on the professional image of the community manager releases. Very exciting, the results are broadly in line with my expectations. With the job I was employed, among other things in my thesis, it are here as a download. Among other things I had asked some community managers (but also the popular literature) on the subject.

• thanks to Creative Communities
  interesting interview with Andrew P. McAfee (Senior Fellow at the Center for Digital Business at the Massachusetts Institute of Technology in Boston). Nice to work directly with the customer / consumer is being taken more seriously. Nevertheless, one should not uncritically accept all statements of McAfee. Example:
  

  There are few risks. The technology is cheap. And a company can remove, counter-productive at any time. I think there are

  Although many potentials for the use of communities and customers' ideas, but also enough risks. The thing is not going smoothly, ideas are not implemented because they do not fit into the concept (to be explained naturally, if necessary), potential is wasted ... and everybody can read along. The advice "always delete" I think as a possible problem solution amazingly naive. Thus, the problems may in fact be really big. Nevertheless, total worth reading. Moment, there was something else ... hmmm ... oh, right. Thus I have also engaged extensively in my thesis . :)
  

so then: conscience calms, 2011 I write again much more, for sure. Until then, wish I each a pleasant change and a good start in the new year. It reads.

Burping Nausea Flu Feeling

IKuM Portfolio Download

our portfolio as a PDF file. Hosted by PDFcast.org.

Portfolio Corporate Communications and Media (IKuM) Online-PR

If you have any questions, just ask. Have fun!

Update: 28.10.2010

Bully Beatdown Season 3

Social Media in the music industry and I

My colleague Bastian Ewald has recently held an exciting presentation on social media strategies in the music industry. " The lecture is now online and that's here. Have fun it!

Changing Jeep Liberty Shocks

IKuM

Yes, I'm still alive. :) And yes, the blog is still alive. Prinzpiell anyway. That there was a long time no update was, among other things, that I had to see where it goes professionally. Well, I'm first arrived once.

The Institute of Communications and Media (IKUM) provides a framework for cooperation between external partners and the professors, staff and students of h_da. The Institute's members are professors from the h_da.
The Institute of Communications and Media (IKUM) cooperates with editorial offices, agencies, companies, associations and other universities.

Together with my colleagues Bastian Ewald and in cooperation with the Institute of Communication and Media (IKuM ) (including Prof. Dr. Thomas Pleil , focus on online PR), I'm going as a PR consultant try to focus on online communications. In addition to the advice your own customers, we act as sub-contractors for established agencies that provide additional support in the field of online search and social media communications. Through our close line to university, we remain even scientific research connected . These results are, of course, turn our practical work as consultants benefited. Cooperation with students, such as semester projects with customers is part of our portfolio. In addition, there are of course even more, a small part of our offer:

concept of online PR
The traditional corporate communication is increasingly supplemented by online PR or even replaced. For the purposes of the company, the possibilities and opportunities of online communication, analysis and develop an appropriate communication strategy. To clarify, for example, how far more static information to be provided, or whether they should participate in online dialogs (eg social networks) in each case makes sense. An optional workshop can also be created new in-house expertise in terms of online PR, so take advantage of existing potential to the full idea.

U ENVIRONMENT analysis on the Web
order to successfully communicate on the Web, must be developed, who is talking on where in the web about the relevant topics of a company. For this purpose, a detailed analysis of existing and thematically relevant websites, blogs, online communities, etc. and place an identification of important opinion makers instead. Only then can one's actions are turned up and in addition to the overall situation.

Website Check
The online performance is examined on existing potentials and opportunities for improvement. This includes the design and integration of new communication channels, in the form of social media.

support for the development of social media activities (eg Facebook, Twitter, blogs, video podcasts)
social media changing the communications business. Empowered customers can exchange information about products from the social web to express opinions and give off scores. For companies, it may be very important to participate in these discussions to a successful long-term customer contact to maintain, improve and effectively to influence the communication. We help in the design of a functioning social media strategy. to

Social Media Guidelines
be successful in social media means the employees in the communication strategy included. Communication in social networks is fast, dynamic and has a long reach. News travels fast. Basic conditions for the employees that determine how they should behave in the social web are therefore essential. We support the companies in the development of individually optimized guidelines. We also offer to the employees in dealing with the most common Social web tools to train.

monitoring and coaching
online PR, especially if it takes place in the social web, it must be long term to be effective. Only in this way, a constant and credible an exchange with the customer. We provide the necessary expertise in targeted coaching sessions on "Online PR". To ensure the continued success requires all online communications strategy for a quantitative and qualitative monitoring, which allows to optimize the existing strategy continuously.

And of course ... tatataaa ... my personal hobby horse community management . These include both the strategic (design, development of a concept, etc.) and operational measures (editorial relining, moderation, etc.). Who does not know what are the differences between strategic and operational community management, has not read my thesis . And should make up quickly. Have fun.

And hopefully for good cooperation. ;)

American Sharking Tits

The semi-successful at Amazon. I am now.

Almost forgot: In the meantime you can find me even when my name on Amazon investigated. BEFORE Matthias Reim. And BEFORE Bastian Pastewka. YES. My thesis was published as a book. In too small print and, thanks to the absence of Editing, with some errors. The greatest right in the ... oh, whatever, let us surprise you. ;) Guckst you:

Front

Rear

And if the price too steep place (püh ), who's can still download for free. Namely, there . Enjoy.

Hives Only When I Sleep

"Best of" Links, Sunday 29th August

• companies lack the structures for social media
  Good (!) Article in the FAZ (!!!). A few interesting Zahlenspielchen and statistics. Points of interest: Only 1 / 3 of the companies appear to have a proper social media corporate culture. And social media tends to be more in PR rather than suspended in marketing. Nice. Otherwise, I can only sign: "[...] social media represent a fundamental change in corporate communications and even communication culture of the company [...]".
  
  
• review of B2B Social Media Study
  Noch 'ne review of B2B study, which published a few weeks from h_da in cooperation with the Profilwerkstatt was. Is well received, I am pleased.

Ist Period After Giving Birth

Social Media in B2B communications

Recently published the study in which I, still a student of h_da, have worked with fellow students. Apparently, the study came at the right time and hit the nerve. For the discussion of the pros and cons of taking Social Media in B2B communication so slow headway. In just the last few days there were various blogs some posts on the subject. The discussions in this case run very controversial , but are quite interesting.

principle, I am assuming that Social Media in B2B communication can work just as in the B2C communications. Why not? Entrepreneurial people who can just respond to social and emotional components are like the classic consumer. Pragmatism or not, good relations and the maintenance of good relations is important in every life situation. Private, B2B, B2C, C2C ... Communication obeys essentially the same basic rules when it takes place between people.
course, there are social media, especially when it comes to aspects of customer loyalty, still the problem of measurability. The ROI, often hovering over all, he should not. Emotions can be very difficult to express in figures. I liked about Mirko Lange Analogy which he draws up in Cem Basman Blog:

competitive advantages are becoming less clear. Innovation cycles are getting faster. This leads to trigger further today with the weighting of advantages not decide "kilo", but "g". By the Social Media Produces values might fall short only "program as" significant. But these gram can already make the difference. And: In social media remains significantly stronger in the weight measurements obtained. What I mean: A television advertisement is aired and then to 99% off. It remains only a very small memory. A contact on social media remains predominantly. add Sun the many small gram over the years into pounds.

In the few cases known where a development will lead exactly. Whoever predicted that social media is just a hype fizzles out again, can have just as wrong as the one who says completely restructured markets before. But those who simply stops and just looks great, which will not develop.

in their own right: Upcoming shows "add value" a commentary in the journal spokesperson about the study. Authors Prof. Thomas Pleil , and my humble self.

Tv Center Pro Black Screen

Case closed: No real name required in Blizzard's forums

I found really brave blizzards (including World of Warcraft) notice that the users in Blizzard's forums in the future, only to write with their real names. This measure should be to create a more constructive communication culture. Blizzard assumes that the anonymity many users seduced into falling faster in extremes, with the result that frequently derail talks. And now refers not only to trolls times, but even the "ordinary" users.

"[...] threads that are basically filled with trolling, name calling, flaming, off-topic conversations and that's just a small amount of some of the content that has been found in these forums over the years. We do not want that anymore, and we believe the Real ID change will bring about a lot of the improvement that we are hoping for. " (source)

many users that the first does not fit into that stuff is of course Blizzard clear. The usual "Shit Storm" was obviously not long in coming. is also clear, however, when not afford anyone can such a change * against * the will to enforce many users, then Blizzard. But their position is just too strong.

"[...] and predicted that many people would no longer wish to post in the forums after this change goes live. We are fine with that, because we want to change these forums dramatically in a positive and more constructive direction." (Quelle)

"It might be scary to consider posting with your real name, in which case it might be advisable simply not to post in these forums. There’s a whole load of other forums across the internet where you’ll be able to post in a more anonymous way, and maybe you will make a useful and constructive contribution there instead." (Quelle)

Als erstes stellt sich die Frage, ob Blizzard überhaupt Recht hat mit der Annahme, dass die Umstellung auf Realnamen die Diskussionskultur positively affected. To 100 percent can not say such things before. It also depends very much on the topic and the user. But I think: In principle yes, real names can have a positive impact on the culture of dialogue. With this question I have been involved in my thesis already.

"[...] anonymity and alienation can be in forms of "Dissolution" sustainable - either positively or negatively -. Impact on interpersonal communication through lack of social "control mechanisms" real communication structures, such as gestures and facial expressions or social status ( for example, with reference to the clothes), can users of virtual communities, social boundaries quickly and reliably exceeding those of uninhibited than is possible in the real world. This can lead to "virtual forms of communication" may be exaggerated friendly euphoric or unfriendly-judicial. " (Bastian 2010, Download here ) make

Real name binding is a possibility that such a" social instrument of control "again to make available. described naive so it could curb the phenomenon of "social dissolution of boundaries" and thus ensure a more solid culture of conversation. Many of us are so regularly go on Facebook and I do have the impression that the users there tend to be cautious and restrained in comparison to so few message boards. Of course there are always the social background, the subject and the circumstances taken into account.

a pity then, that Blizzard after all (at least in part) articulated is . I would very much have liked, and would like if this experiment works.

What question haunts me now: What are all the kinds and have * Something *- gamers such incredible fear? If I drive the car, I have a license plate (by the way, I think it is that takes place in the car in traffic, and social boundaries, even with a license plate ... you will once before what would have would be going on ...). I go to the sports club ('ne real community, quasi) do, then I do it with my real name. And if Daniel Langwasser the community organizes regular table, he invites rather than "Dani666" field. So where's is, dear brethren? Especially when you consider that to participate in the off-Blizzard forums so completely optional and there is more than enough alternatives for the friends of anonymity.

I realize that there are certain topics that you * only * Anonymous wants to discuss. There are of course in real life * * anonymous meetings. Why this should be the case just for Blizzard products, but does not make sense to me. I've got an idea why one could disturb them - a bit dishonest, I think it already but. And yes, I also know that the Internet has a different range. But let's face it, Blizzard would have carried the number who would be gone? Exactly: The users that can stand by their statements and their hobby and want.

And the argument that users "from themselves" must be protected because they assess the risks of wrong (as far spread my posts, I'm googlebar etc.) I accept, of course. Because it is a good argument. But I do not think it the most users, who have complained about Blizzard, really is a question. So much altruism am I then but no one from. And also can not forever be an excuse.

Braemar Chronotherm Iv Plus

"Best of" Links, Friday 9 July

• Sometimes there is no App
  Very informative blog entry needs of the advantages and disadvantages and usefulness of IPad apps compared to optimized websites.

• No code, but from experience
  Had Daniel Langwasser written this article a few weeks earlier, I would have him mess out for sure in my thesis. ;) How many (operational) community needs a community manager? A very individual matter.

• PR 2.0 social web
  Marie-Christine Schindler's book, which deals explicitly with PR times on the social web. Due to the normally heavy marketing literature situation is a welcome offer.

Heart Card Charlemagne

social what?

I am now (almost) finished my studies and become a enabler . Among other social media. Well, why not? As hard as it's available at the moment not there someone who wants to be enabled like . There are certainly some companies that know a few buzzwords and then think they "need". Because others do it too, and each can be on Facebook and Twitter without no communication function. Not true of course. And honestly, I hear now some words so often that sometimes it almost sucks. Among the leaders: Social Media, Facebook and dialogue, often in conjunction with the aforementioned "must". Hot on the heels: authenticity and transparency. At this point, the reference to Mirko Lange, who has already successfully shown that the "dialogue" is just not a requirement of companies in "social" media. do not misunderstand: I like social media, I am also convinced of what I do. Authenticity and transparency are * just * on the net in many cases, particularly Importance. And that there are many useful applications for social media are in corporate communications, is beyond question. But now and then to me the whole debate seems too superficial and too strongly associated with individual platforms to be. Social Media is in the minds of many not for a process or for a change, but for Facebook, and two or three other tools (generously estimated). At some point, but no one is talking about Twitter and Facebook and no one will say more "social media". New platforms will come and go, the type of interactions in the network will constantly change (* cough * ), there will be new hype disappear and give old ones.

But one thing will remain. A fundamental change that is not only for business communication, but for the * entire * company of the highest relevance: The online communication is a "Recommendation economy into the world. And that's not going away anymore. Who would buy your Amazon an item that is less than, say, four stars have? In return, products with five stars have a proper trust directly ahead. And since I have looked at only the statistics and do not even read the customer reviews to go deeper into the matter. And these recommendations / reviews / reviews / opinions (and they may only 140 characters are available) so not only take place at Amazon, but everywhere in the network. And thanks to Google and they can be found fairly easily. How will it be if these recommendations through mobile Internet in our everyday life are present throughout? When we go to the bakery, we are automatically informed about how the bread tastes. Evening in the restaurant, we know exactly why you should not order the steak better. And the seller of a large German electronics retail chain, has no chance to finally sell our old equipment to overpriced, because we are better informed thanks to a short bar code scanning than it will ever be. (Note: At this point, reflecting I did not know if all this is so useful and even more fun. It should, however, certainly do. Maybe I do it again.)

And even if Dirk Songür pats me now on the fingers, long term and with increasing effectiveness and power of "recommendation portals" ala Amazon, I see the typical product-journalism behind. The fact that the circulation figures of the trade press (even in areas with young target groups, the high-affinity Web) tend to have declined, is now no secret. This has not only safe but also something to do with the fact that the opinion of an individual is simply losing weight. try not without reason, some Special interest magazines in the region by "traditional" journalistic qualities such as interesting articles and well-researched features to generate added value in other ways.

OK, before I am now too far adrift: What would I sell a lot better or "enabler" as the next Facebook fan page, is the fundamental understanding of what changed for companies in that people use the Internet for their communications can. What can it mean for a company. And should mean for a company's products. Particularly in terms of quality and history. (Can) Where do ideas. And as I mature with Customers must deal in order to continue to operate successfully.

I think this is more important than under self-imposed pressure on the Social Media "Hype Train" jump up to make something on Facebook and "to seek dialogue." And if that was understood, then I also like to talk about the sense or nonsense of a Twitter account.

Male Dog's Genitalia Gallery

online communities + corporate communication + E-book + download + Matthias Bastian

Very geeehrte Ladies and Gentlemen,

it is my inner Nazi Party ... um ... second. And start fresh. It gives me great pleasure today to my repeated announcement may finally come true. The thing that has cost me in the past three months at the most time and energy, is now completed, evaluated and available for download - my thesis. For the record, the issue was, is and remains:

"Online communities, community management and corporate communication - a guide for practitioners" are


the download's here (currently hosted by PDFCast.org) .

The work was rated "very good". But much more important than numerical values are despicable but sometimes the little compliments on the edge, or not? My second corrector told me after the symposium that he has read my work very much. Mission accomplished. Thank you for that.

So friendly is the online community of community managers and social media experts certainly do not deal with me, so the following note: Constructive criticism and suggestions for improvement like in the comment section or via Twitter, Facebook ... whatever. This also applies to expressions of admiration, adulation, and any marriage proposals. Gross insults, tantrums, SPAM and other bells and whistles should be communicated by e-mail. And anyone who dares seriously a spelling or formalities-Flame bring, do a Permaban of my comments (and my life) count.

Was that somehow not serious? Ah ne think not. Is my blog. And my work. Have fun! ;)

PS: Who does not feel like indulging in scientific reading, believe me on that I'm planning a chapter for the blog, something to prepare and place my guide for discussion. You have to work still can not download and what not notice.

PPS: I wrote a book! Purpose in life fulfilled! create

value:: (ok, a short and electronic, but still?)

Sayings To Do With Wishing Wells

Social Media in B2B communications

At this point, even the reference to a study in which I've worked as a co-author of Social Media in B2B communication

had passed on I became involved in cases of Cirquent and Software AG. is a short version of the study it here for download. It was officially presented yesterday at the "forum for thought leaders" of the Profilwerkstatt - a summary of the event (the most interesting panel discussion with among others Thomas Pleil and Klaus Eck) is available in the PR lost property.

I think the thing turned out really good and interesting and leads to some very good recommendations. Happy reading!

* Update *

More blog posts:

• Profilwerkstatt
• tps text Depot
• PR lost property

Pokemon Heart Gold Settings For Desmume

Social Media Guidelines - make the staff in Social Media

an area that I have not included in my thesis because I was primarily targeted directly controllable external and not implicit internal communication activities Are social media guidelines. Moreover, it is recalled that these internal processes, I do not think about community management (see Daniel Langwasser who disagrees - see Daniel's comment) or social media management. The responsibility for such guidelines, I see most in the PR department. Rules about what information can be shared by whom at what time, ie even before there were online communities. This is part of public relations.

community management, I think it is so only if the employee lost his way in a community or a corresponding group gathers around - and then grab the "conventional" methods, the community should follow a good manager. It's at Social Media Guidelines so much more about telling the employee what he can and what he can not. Or, to qualify him so that he could * act as a mouthpiece for a company *. Moreover, it is an attempt to have some control over the staff communication Social Web auszüben. (Supplement D. Lang water) why there should be a partner in the company, able to take any questions from staff regarding social media.

"The digital socialized man acts on the Internet not only as a private person, he communicates the same time, in its role as a worker and thus intentionally or unintentionally, the representative and spokesman for his company." ( Alkan, Ulbricht 2009 )

network can now be found in many "instructions" or Best Practice Examples of Social Media Guidelines. I have one of the IBM , Kodak and Daimler considered, combined, and could see some similarities, which seem to me much. Of course, the wording is a flat rate, ultimately must also be considered for each individual company details that especially the industry but also take into account the respective corporate culture. From complete prohibition to total openness are many different measures to imagine and make sense.

topics: The issues that must be communicated, are set for each department individually. Topics related to internal projects, clients and / or taking other people respect, are strictly in advance with the communications department to clarify.

responsibility Each employee is responsible for the content published. He published under his own name and not as official representatives of the company. In the case of Rechtsverleztung (eg copyright infringement, defamation) the employee is responsible.

occurrence: The employee behaves in the social web to match the corporate culture. This applies to the tonality of the language as well as for the design of online profiles on social networks. The defamation of competitors or competing products is not allowed. Each community platform for the social web has its own target group - the communication should be adjusted accordingly.

Honesty: The employee should to give the social web to recognize it as such, he comments on topics relevant to business terms. Authentic insights into the work world are desirable in principle - PR and marketing take place elsewhere. It should always be communicated honestly. Critical or unclear content must be verified internally prior to and be discussed with colleagues or the communications department.

Customer Contact: Social Web also means dialogue. Direct communication with customers and responses to Suggestions and criticism are of course. Even with harsh criticism of the staff should make sure that he always remained calm and not get involved in polemical discussions.

value: The constructive participation of staff in online communities or social networks is generally desirable. It is important to ensure that the quality of contributions is appropriate. Any good contribution paid by an on brand and image of the company. Quality over quantity: It is. The networking with customers and other employees should be encouraged.

time: The use of social media at work is allowed. The actual Work goals but it must not be neglected. Productivity is a top priority.

media: Who created the Social Web attention, may be addressed by professional media representatives. Questions of this type are passing them on to the appropriate communications department

Women Wearing Grdle And Stockings

It's done when it's done. (Outline and sources inside)

And now it's done.

The work will be there after the correction in the blog as a PDF file (about the end of June). To get there in advance schonmal my breakdown:
online communities, community management and corporate communication -
A guide for practitioners

I. Contents

1.0 Introduction 1.1 Objectives and motivation to work
1.2 Methodology approach

2.0 Main part
2.1 What is a community?
2.1.1 Differentiation of the online community forms
2.1.2 For the definition of the terms social network and community

2.2.1 What is Community Management?
2.2.2 The professions Social Media and Community Management

2.3.1 benefits to businesses through the use of communities
2.3.2 measure success by listening to communities

02.04 Right - Social Media Monitoring

2.5 Before and disadvantages of centralized and decentralized communities

6.2 community platforms in detail
2.6.1 Facebook ((self-governing) decentralized Communtiy) ;
Twitter 2.6.2 (decentralized community platform)
2.6.3 Internet forums (central or local community platform)
2.6.4 weblogs (central or local community platform)
2.6.5 Wikis (centralized or decentralized community platform )
2.6.6 Idea "communities (central community platform)
2.6.7 Ratings communities (decentralized community platform)
2.6. 8 Interim Conclusion community platforms

07.02 motives of the user for community use

2.8.1 User types
2.8.2 Social development phases of users and communities

9.2 success Moderation

2.10 Assembly of a community

3.0 Final
3.1 Online communities, community management and corporate communication - A guide for practitioners
2.3 Conclusion

And a few sources: •

Aßmann Stefanie (2010): How do I respond to negative Criticism? In: Social Media Monitoring - The Blog (Weblog Entry of May 2, 2010). Available online at http://social-media-monitoring.blogspot.com/2010/05/wie-reagiere-ich-auf-negative-kritik_1341.html, checked on 23/05/2010.

• Back, Andrea; Gronau, Norbert; daughter's husband, Klaus (ed.) (2008): Web 2.0 in business practice. Bases, case studies and trends on the use of social software. Munich: Oldenbourg Wissenschaftsverlag GmbH

• Bartlett, Michael; Ivanovic, Ivan (2010): Netnography - finding the right balance between automated and manual research. In: Patrick Brauckmann (Eds.): Web-monitoring. Extraction and analysis of data on the communication behavior on the Internet. Constance: UVK-Verlag, 157-174.

• Bartle, Richard R. (2004): Designing Virtual Worlds. Berkeley: New Riders Publishing.

• Bauhuber, Florian (2009): How to use review sites. In: Tourism Future. Institute for e-tourism (Weblog entry of 15 June 2009). Available online at http://www.tourismuszukunft.de/2009/06/der-richtige-umgang-mit-bewertungsportalen/, checked on 18.05.2010.

• Bays, Hillary, Mowbray, Miranda (2001): Cookies, Gift-Giving and online communities. In: Werry, Chris; Mowbray, Miranda (2001): online communities. Commerce, Community Action, and the Virtual University. Upper Saddle River: Prentice-Hall: 47-70.

• Beck, Timo (2007): Web 2.0: User-Generated Content in Online Communities - A theoretical and empirical investigation of its determinants. Hamburg: Verlag Diplomica.

• Bentley, Sarah Raymond, Martin, Bennett, Neil (2007): MYSPACE 08: People. Content. Culture. Available online at http://creative.myspacecdn.com/de/advertising/sales/media/Studien/2008_MySpace-UK_MySpace% 2008.pdf, last checked on 17.05.2010.

• Berns, Stefan; Henningsen, Dirk (2009): The Twitter-factor. Communication to the point. Göttingen: business village.

• Brauckmann, Patrick (ed.) (2010): Web-monitoring. Extraction and analysis of data on the communication behavior on the Internet. Constance: UVK-Verlag.

• Bredl, Martin (2009a): The PR Manager is the Community Manager. In: Bredl blogging. Martin Bredl Tech Experiences (blog entry dated 23 July 2009). Available online at http://bredlbloggt.telekom.at/stories/3012/, checked on 23/05/2010.

• Bredl, Martin (2009b): The goal of community management. In: Bredl blogging. Martin Bredl Tech Experiences (blog entry dated 28 July 2009). Available online at http://bredlbloggt.telekom.at/stories/3036/, checked on 23/05/2010.

• Association of Community Management Association (BVCM) (2010): publication of the official definition of "community management". In: BVCM. Association of Community Management Association, 12 May 2010. Available online at http://www.bvcm.org/2010/05/veroffentlichung-der-offiziellen-definition-% E2% 80% 9Ecommunity management% E2% 80% 9C/comment-page-1 / # comment-224 , checked on 17.05.2010.

• Federal Association for Information Technology, Telecommunications and New Media (BITKOM) (2010): 30 million German are members of communities. In: BITKOM 14 March 2010. Available online at www.bitkom.org/de/presse/8477_62772.aspx, checked on 09.04.2010.

• Döring, Nicola (2003): Social Psychology of the Internet. The importance of the Internet for communication processes, identities, social relationships and groups. 2nd, completely revised and expanded edition. Göttingen: Hogrefe-Verlag.

• Donnelly, Michael (2010): Coke's "Fans First" approach in social communities. Paper presented at the conference istrategey2010, 9 February 2010. Available online at http://www.slideshare.net/iStrategy/coca-colas-social-media-strategy, checked on 17.05.2010.

• Dress, Carsten (2010): Basic Flashback: The demise of the forums - a myth or more? [Interview]. In: Basic Thinking Blog (Weblog Entry of May 23, 2010). Available online at http://www.basicthinking.de/blog/2010/02/28/basic-flashback-das-sterben-der-foren-eine-maer-oder-mehr-interview/, checked on 23/05/2010 .

• Dressler, Matthias (2010): health insurance marketing in online communities. A feasibility study on the example of StudiVZ. Wiesbaden: Gabler.

• Ebner, Michael (2008): Internet forums. Use - set up - run. Norderstedt: Books on Demand GmbH

• Eck, Klaus (2010): Transparent and credible. In: PR bloggers. The World of Corporate Communications (Weblog Entry of May 4, 2010). Available online at http://klauseck.typepad.com/prblogger/2010/05/transparent-und-glaubw% C3% BCrdig.html, checked on 23/05/2010.

• Egli, Alain; Gremaud, Tobias (2008): The Customer Revolution: Why do companies need to rethink. In: Kaul, Helge; Steinmann, Cary (ed.) (2008): Community Marketing. How companies create value in social networks. Stuttgart: Schäffer-Poeschel Verlag: 3-15.

• Evans, Mark (2009): 2010: The Year of the Community Manager. In: Sysomos Blog (Weblog entry of 28 December 2009). Available online at http://blog.sysomos.com/2009/12/28/2010-the-year-of-the-community-manager/, checked on 23/05/2010.

• Fank, Matthias (2008): WebKnow study 2008th Status quo of web monitoring in the enterprise. Available online at http://www.infospeed.de/data/WebKnow-Studie-2008.pdf, checked on the 24.05.2010.

• Fischer, Tim E. (2006): corporate communications and new media. The new medium of blogs and its relevance to the public-relations work. Munich: German Universitäts-Verlag/GWV publishers GmbH
• Gladwell, Malcolm (2002): Tipping Point. How Little Things Can Make a Big Difference. 2. Edition. Munich: Wilhelm Goldmann Verlag.

• Godard, Miriam; Ripanti, Marco (2008): online communities on the Web 2.0. That is how the interactive network construction, operation and marketing. Göttingen: business village.

• Häusler, Sascha (2007): Social networks on the Internet. Development, and potential forms of commercial use. Saarbrücken: Avm.

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Htr-6030 Optical No Sound

Talking to: Daniel Lang water 2. Chairman BVCM, an independent consultant for community managers

Daniel Lang water is a little bit, "Mr. Community Manager "in person. Back in 1997 (at the tender age of 17) he called his first community Akt.de to life. In addition, he makes the Community Association Management Association deserves as vice chairman. The organization of the month in Frankfurt held Community Manager-Stammtisch he took over.
On his blog
community Management.de , Facebook on Twitter and he writes regularly on topics dealing with communities and community management. In addition, he has for some years as an independent consultant active and offers its customers assistance around the design, installation and support of communities. Periodically, he also gives seminars on community management.

Matthias Bastian Daniel, thank you for this interview. My standard repertoire of questions I save my input on this Point since most of them do you have answered at length in your weblog. My first question to you is therefore: you Differenzierst different types of communities? If so, what?

Daniel Lang water I have to thank!
Regarding the question: A clear typology I use personally. During a seminar on the future academy, we have tried to distinguish the various communities on the degree of commitment of members to the platform and the opportunities for interaction / participation (Enhancement). The concept is mature but not yet. Otherwise I take the view from the perspective of community management, that is, if I agiere centralized or decentralized, and a distinction based on the technology and of course the platforms themselves

Matthias Bastian Where do you see the advantages and disadvantages of a central community platform compared to a decentralized platform?

Daniel Lang water With a central solution, ie its own platform, the investment in the technology later. For that I am relatively freely in the possible functions and can define the rules for the community to their own taste. In a distributed solution (for example, a Facebook page) I can save the investment in the technology and have the advantage that the members do not register separately and thus maintain another profile need. In return, I bind myself but to a particular provider and can only act with the community in the frame, as it allows the operator of the distributed platform. What is the appropriate solution can be decided only on an individual basis.

Matthias Bastian Do you think that distributed platforms, especially because of Facebook, central communities could eventually run the place (or have already done)?

Daniel Lang water Both forms will continue to have your permission. Even if just Facebook is gaining in importance as a comprehensive community network, there will always be issues that are not within the large Platforms can be mapped. Whether it is eg for technical reasons (lack of features) or for legal reasons. With the latest developments of Facebook is also clear that even the major networks can serve as a hub / link for "special interest" deals, and probably will.

Matthias Bastian Facebook, Twitter, forums - any platform inevitably brings its own rules of communication with them?

Daniel Lang water Basically yes. Alone is limited by the available space (character, functions), the topic of discussion, the relevant persons and binding to the platform (eng vs. Locker).
To remain with the aforementioned examples:
In Facebook I see defined groups, like my friends, communication is often more private character and I know the people most personally, my commitment to the Group is also close.

On Twitter, however I am writing to potentially the whole world, but at least my followers. Here I'm usually a mixture of private content and business topics. The communication is direct and sometimes a little reminiscent of Broadcasting. The bond within the Twitter "community" is usually rather loose.

forums are quite flexible in every respect - they can produce both close and loose bonds (and have many anonymous reader), provide space for short texts, but are mostly used for long questions and discussions. Thematically, there are all priorities in terms of both the private and business sectors. However, it has in a forum usually a "technical issue" which is defined and shaped according to the communication.

Matthias Bastian In this context - what you think of the concept of community hubs, such as that described by Dirk Songür in his blog ?

Daniel Lang water Dirks comments on this topic I follow with tension and bring the concept even closer to its first customer. Here I see a lot of development potential for the next few years. The Internet offers are not always become successful (Yahoo, Google, Facebook), if they have managed to prepare the flood of information useful and accessible. It is at this point we are just in the communities, the idea of hubs is exactly the right time. To fit all the interfaces and functions, it will still take some time.

Matthias Bastian You have a lot of experience in community management, also in the operational area - what do you think of how much control should be practiced on a community? How to keep the best balance between censorship problematic and possible loss of control?

Daniel Lang water My recommendation is always to establish a clear framework of what the community is allowed and encouraged. Are there any violations of the rules can be invoked as a community manager then specifically to this policy. So very not only the suspicion of censorship comes up and the members know clearly where they stand.

Matthias Bastian In many communities, especially in discussion forums are the anonymous user on the road - do you think that this anonymity also affects the behavior of users?

Daniel Long Water: I think the problem is less anonymity, but rather the aspect that is the opposite not in the eye must see - especially in heated debates. Face to Face would turn out one way or another you certainly less clear.

Matthias Bastian In this context: How important is it that within a community, the users are ways to "socialize" to strengthen the cohesion? For example, in an off topic area.

Daniel Lang water needs There is no separate section in my view, this also works very well in technical subjects. One has only to longer discussions follow in a forum and is easy to see how the "socialization" is integrated into the discussion. The Off topic area is more likely to bring some more structure in a panel discussion and to create a storage space for non-technical issues.

Matthias Bastian Do you think that communities can exercise a kind of transparency, pressure on companies?

Daniel Lang water Yes. Especially if I run as a separate company or community have been active in social media, I signaled to the customer my openness to dialogue. This creates near. This is close to it but to endure it. This also means that I am closer to the customer also approach to the company and let such as faults.

Matthias Bastian Is it possible to be active as an official company representative in a community and still regarded by the community as a valuable member to be?

Daniel Lang water clear yes. It is indeed frowned upon, but usually receives the chance to act as a human being. Openness and honesty should be the top priority here, but in order to instil in general to acquire first.

Matthias Bastian How you act when you realize that the discussion proceeds unhappy or out of control - how can you keep the damage as small as possible?

Daniel Lang water What is a negative history? It is in the operational community management is not about winning or the members to prove it. If there is legitimate criticism, you should be open to a problem or an error made. If the discussion beyond the factual level (insults, etc.) out, should be converted as quickly as possible from the public space in a 1 to 1 situation (eg e-mail). There you can try to get the member back to a rational level.

Matthias Bastian This probably means that as a community manager and the dialogue with disaffected Customers should look for or in the case of an inferior product?

Daniel Lang water straight line with the dissatisfied customers should seek dialogue. For two reasons: first
One must realize why the customer is dissatisfied - the only way I can give him support. 2. As a company, I must demonstrate my clients that I take seriously - and address their problems and recognize them. In
inferior products can, if you have the backing of companies to talk openly about the problem and offer possible solutions to the problem.

Matthias Bastian How do I best deal with criticism from the community?

Daniel Lang water I see criticism as something negative, but always as an opportunity to learn from it. As long as the proceeds objectively, one can deal in a forthright manner and determine the motives of the user. Sensitivity is of course required - strong word-members need an extra dose of attention, but could develop into strong advocates, if one takes their problem.

Matthias Bastian And what do I do with trolls?

Daniel Long Water: A strongly criticizing Santander user is far from being a troll. Trolls contribute anything meaningful to talk, disrupt the community service and are thus ruled out after the first violation.

Matthias Bastian The other rule-breakers right after I send?

Daniel Lang water No, not directly, as one proceeds on the best stages.
Step 1: Notice that was against the rules to comply with the request.
Step 2: For further infringement - notice and final warning that threatens to block in repeated misconduct.
Step 3: Depending on the seriousness of the offense and the rules of the community either temporary suspension or cancellation of the account.

Matthias Bastian Daniel, you probably already quite by the way, the term "Web 2.0" to know. Do you want to fit a kind of cultural communities is present in 2.0? If so, which is distinguished from them?

Daniel Lang water I do not think there is a culture 2.0. In communities in my view be lived no real new values, but extended the off-line life in the online world. With all the positive and negative aspects. The often cited example of openness, for example, reveal private details, I do not see a cultural change. I see a change in principle but in the openness of communication.

Matthias Bastian more openness in communication can also be more Mean risk. Keywords: Party Pictures.

Daniel Lang water The willingness to disclose private details supposedly increases do not necessarily - but the circle of those I accept in my "private life", is growing. make images for each party is open to the public, media literacy, in my view no culture 2.0, but simply lack.

Matthias Bastian Do you use a user typology such as the Bartle model?

Daniel Long Water: Within of advised communities there is no official typology and related communications regulations. The presenters bring relevant experience notice to, and very quickly how to deal with a member. Regimens may be useful for very large communities with little experience or moderators background, but they also always the risk that you think too much in drawers and does not for the individual. Especially since almost no Member shall only conduct a user type, for example, can also depend very much on the form on the day or the occasion.

Matthias Bastian What are the key success factors in building a new community?

Daniel Lang water The benefits for future members must be clear from the start. I will only be able to establish a successful community, if a) there is a need and I b) may offer potential members a real added value compared to their current situation. Example, dog owners: There have always exchange between dog owners, whether to go for a walk or organized in associations. Dog communities access to precisely these aspects and facilitate the members to communicate - Photos are exchanged, there are tips on nutrition and organized meetings. The added value is crucial!

Matthias Bastian The added value of the user that is in the community - and what keeps them there?

Daniel Lang water also added value. Care must be taken to maintain that the added value remains. Sounds trite as it is, but ultimately it is just that. The added value is something very individual that can be valued, it can also be monetary aspects. Disappearance of added value disappears, and the member.

Matthias Bastian community management plays a major role in direct customer communication over the Internet. In your blog you prophezeist this profession a good future. Do you think the community managers have held in the future a more important role than, for example, good contacts with journalists? These get their information so to some extent already in communities.

Daniel Lang water also the Community Manager of lives ultimately his contacts. At the strategic level of service industries, or to other community managers within the company. At the operational level to the members and moderators. I do not believe that community management will replace traditional PR, is more likely there will be a supplement. There will also be in five or ten years for a company to be important to have good contacts with the writer's guild to have - be it traditional journalists or bloggers. But it adds a new level, the fact that communication directly with the customer without going through the mass media.

Matthias Bastian Finally, a question that appeals to your experience - had you ever even correct Difficulties, good management to operate in a community?

Daniel Lang water It becomes difficult whenever the conditions for community management are not appropriate. With a previous employer, the structures were not set up to communicate directly with customers. It started with the concerns of the Legal Department (keyword Forums liability) and has meant that the community team could not officially on the forums to view the content does not "own" to do. Also, the council had its reservations in relation to working hours: community management can not just take place from Monday to Friday 8 bis 18 clock but the clock must be the community to adapt.

Matthias Bastian Daniel, thank you for your time - and a lot of interesting answers!

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Maslow

The literature is quite often referred to Maslow's hierarchy of needs, when it comes to identify basic human needs for the use of a community. For this reason I once crafted a pyramid specifically for community managers.

After Maslow the innate human needs in a hierarchy of priority are arranged. Are the needs one stage satisfied, have different needs at the next level priority. If, for example, physiological needs like hunger and thirst are satisfied, does the next stage of their belonging to the need, namely the need for security to the forefront and demands satisfaction. Then the series followed by the need for belonging and love, for esteem and for personal fulfillment. At the top of the hierarchy of needs, the need for transcendence stands as the sixth stage. This highest level is to represent, according to Maslow's need of man for the last and most attainable, a need that on Self-realization goes, namely the search for a lie even beyond the individual being human identity (for example, the search for God).

Since the basic needs of the basic physiological needs and physical security in industrialized countries, in most cases are met, proceed to the next stage to the satisfaction of social behavior. Online communities can look Maslow pyramid meet at least two of the five basic needs (affiliation, appreciation) - in principle, is the fulfillment of the need for self-fulfillment in online communities are not excluded. An expert status in an Internet forum be reached, or a well-known, respected bloggers in the blogosphere to be, brings social acceptance and is therefore possibly also the self-realization.

for the community manager, it is important to take into account these social factors. Both in the design (for example, by reputation systems, "received" through which the user can recognize) and in the operational area (listening IS a form of appreciation!).

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Talking to: Dirk Songür, Neue Digitale / Razorfish - Part 2

Part 2 of the interview with Dirk Songür of Neue Digitale / Razorfish . Part 1 is here, it .

Matthias Bastian Dirk, wb! ;)
How differenzierst the social media and the community manager?

Dirk Songür: I think the difference is "control." The control of the community platform. If discipline can enforce the company's own communication rules, or user, it is community management. Social Media Manager, however, are more likely to move platforms on which they can not exercise any administrative control, such as Twitter. In social media management is more about the influence of opinions, so the users can not "dictate administrative".

Matthias: influence - the community manager tried yet, too?

Dirk: He added, however, much more control over culture and tone of the dialogue. I have more direct impact on the community. Social Media Manager, for example, troll attacks are delivered relatively helpless. You can only try to communicate to find a solution. That does not mean that the community manager should continually exert administrative control. He must also give the community freedoms so that they can develop.

Matthias: And what about self-administered areas in remote communities, such as a Facebook fan page? Since you have at least some control - is the community or social media management?

Dirk: It comes down to how much control is actually present. For example, Facebook: My area is very small. Users have the option to leave the area very easily and still talk on the same platform over me. Just one click - and the user can talk about the company, without being subject to control.

Matthias: Do you think that you can assign more community management of the PR, so a dialogue-oriented, while the social media management tends more towards marketing - with a focus on the dissemination of push messages?

Dirk: I would not go so far as to deny the social and media manager dialog. It's definitely more at Buzz, yes. But over time so Buzz is only successful if the user will be picked up also. It is not without support. And this task is in turn the community manager. Social media management and community management are married. They work hand in hand. A Social Media Manager is a half community manager and a community manager, half a Social Media Manager. But it could not do the job of the other.

Matthias: Why?

Dirk: The Social Media Manager is more of marketing-oriented direction. It aim is to influence people to steer it, just classic marketing psychology. When it comes to community management commitment, dialogue, long-term relationships.

Matthias: then does the analogy with PR and marketing so relatively well.

Dirk: Yes . That hits surprisingly well. However, both the social web to learn - PR has perhaps relied too heavily on PR and marketing to communication without feedback channel.

Matthias: Do you think it is necessary or possible to differentiate within a community different user types?

Dirk: necessary and in any case. There are groups and Sub-groups, ie types of people. And as this is another act a crucial question. Maybe a group is bad for another. Or it may be possible to achieve a positive effect when it attracts a certain type of people on the community platform.

Matthias: How can we differentiate these user types, times from a troll?

Dirk: This is inherently difficult, there are different models. It's about psychology, group dynamics and many other things. I prefer the typology of Bartle from the gaming area. From an empirical survey out he has identified four types of users. Killer, so the other people do nerves. Achiever who are interested in a certain status are gaining. Then, the Explorer, which are the ones who are less interested in the game itself but rather on the complete system. And then there are Socializer - which does not care who only talk to each other. And this typology can be applied to other community platforms. Trolls such as the killer.

Matthias: Can these guys for always as clearly differentiated from one another?

Dirk: No, these are rare and usually extreme hybrids. In addition, yes it is also possible that a user goes through a development within a community. He begins as Killer and ends on a Socializer, for example.

Matthias: And how does this affect user types against each other?

Dirk: For example: Does a community many killer, there is less Socializer. This can be well demonstrated on existing communities - in the 4chan community (be aware: explicit content) example, I have less people who want to just chat nice. If I have a lot of people who want to chat just look good, it is again quite attractive for Killer, who just want to disturb these people happy. There are certain dynamics. Therefore, the Bartle-system is so good - it can be on a basic level much room for interpretation.

Matthias: And where do you see the opinion leaders in this typology?

Dirk: This is the Achiever. Someone who has achieved a lot, is always credible. And credibility is distinguished from the opinion leaders.

Matthias: How can a company influence on the composition of the user community? Sure, trolls can be off.

Dirk: If one needs to lock, you have probably already done something wrong - it is more about a platform to build so that it is not attractive for the users that you do not want to have in the community. For example: In SchülerVZ get there only to purely invitation. The killers, it makes it very difficult to become a member, for who is considered an annoying guy who will not even invited. Way there is a certain amount of social control.

Matthias: And beyond?

Dirk: There are also rules of design. I can generally take on color or design the exterior of a community very much influence. With a "calming platform" in terms of layout and design, for example, you could attract more Socializer.

Matthias: So one should consider in advance which user types one for the success of their own platform needs?

Dirk: And then accordingly design the platform, exactly.

Matthias: But as a company, I would like so, for example, the platform must be available to everyone, then what is?

Dirk: There are also communities that are easily accessible, but then restrict the entry into the community to communicate. XING it is easy to clean, but you can not write to everyone there and spamming. There is a certain threshold - these are mechanisms that allow the user to unfold to some degree, but it bothers anyone else. The privacy rules on Facebook are such mechanisms.

Matthias: But if I want to keep things simple, how close such as in an Internet forum where users from the beginning to each other - then it becomes more difficult, or not?

Dirk: Again, there are mechanisms. For example, a score counter for the number of posts, the favored opinion makers or Achiever. Or a percentage display of XING as described in detail the profile was filled out - this is also a great indicator of how seriously the user a platform.

Matthias: But a troll can be annoying with all his most posting on an Internet forum has the people. How can you prevent it?

Dirk: Well, if he does enough already, beautiful. It's more about permanently keep unwanted elements. Conversely, if I want to encourage Socializer, so people who are only to communications made, then the community will also be designed accordingly. Perhaps it is not important that you prefer the Mass also will, but you want to uphold a certain quality - as one must then define what quality means for the platform. For example, the user could even rate how nice to find other users. Since then enjoy the Socializer

Matthias. This is strongly in the direction Self-control by the community.

Dirk: These are all mechanisms to promote a community that certain types and that certain behavior. I can, for example, especially when it comes to killer or trolls, look for a certain language and technical concepts to monitor the choice of words. In a community for young people has, for example, normally a different vocabulary, so that maybe the 40th, which should not gonna wind up there, can filter out on certain key words. There are a whole range of tools that can be employed so as to encourage certain behavior or the Platform for unwanted groups less attractive. You will never be able to control completely, but it's about a bit to lead.

Matthias: about behavior control: what do you think because of reputation systems? For example, if presenters give to deserving users higher ranks, as in an internet forum.

Dirk: Basically, it is important that the person who gives the reputation that has a certain credibility. If I give away or sell ranks, they have no value. If you recruited as an operator of a platform presenters from the community, then one must make sure that the remain credible.

Matthias: And if the user's reputation, "give" each other?

Dirk: Then we need to make sure that this system is driven with no advantage of you, for example through bots. The system must remain credible and thus maintain its real value.

Matthias: What makes up for a social network?

Dirk: There is a kind of meta-community platform, on which spontaneously or can specifically establish communities. There you can create a community, can join the people who have the same emotional attachment to the topic.

Matthias: And what is up for a community platform, does not belong to a social network?

Dirk: a pure community platform is always tied to a theme. But even that is limited in a forum such as one can have several themes. Then there is the definition again difficult.

Matthias: Wherever the community platform may be now - you should see it in every case. This is not an easy task because to be flooded by the large amount of user-generated content companies with quasi Information.

Dirk: Yes, it is a difficult task. to monitor his own community platform is already not easy, but if trying to involve all, it is still more complex. I believe that many companies are not able to afford the self and rely on external providers must. Or at least it would not be economical because it would come to invest too much to go where the service providers already are. It is not enough simply to sit only an intern, searched Google and works through feeds and blogs.

Matthias: Rather, what needs to be done?

Dirk: You have a certain broad spectrum and a strategic cover. You need to decide where to look for it. And as you look at what exactly - and how does one prove that, what you see there, actually relevant. There are also other factors, such as the cultural characteristics of communication in a community. "This product sucks" for example, is not necessarily involve negative - when it comes to vacuum cleaners. You have to set the content that is found in a context in order to get a meaningful evaluation. But exactly what is important, as only can be shown that communities are actually relevant for companies.

Matthias: How can you make a good qualitative analysis of user-generated content on its feet? Is it all in software?

Dirk: Qualitative analysis is always to To a certain extent, human control. The automated evaluation is now not bad - it can even recognize context. For example, irony. A certain ability to abstract is available. However, the error rate is still too high, therefore, is for a complete qualitative analysis still requires manpower.

Matthias: So it makes sense to use software to create an analysis that goes into the width - about ways of communication courses and target groups to recognize.

Dirk: And these results can be interpreted qualitatively, yes. In social media monitoring simply go to the analysis of many more manual Working stuck. This analysis can not be done automatically.

Matthias: You know, the concept of "Idea-communities" (eg Idea Storm Dell ) - this is a concept that monitoring can help to some degree, because customers in a community "lures" are structured so that the contents of which are otherwise difficult out looking at other communities would have to directly delivers the company?

Dirk: clear, since it no longer has the huge burden of manual analysis. But these communities are limited, of course, on the product and innovation management. As otherwise, people talk about the company that you get there with not.

Matthias: OpenID and related technologies - this is an important topic in the future of the community management?

Dirk: Yes . About these technologies, we have directly a potential userbase. If, for example, "Facebook Connect" starts, can log on to another Facebook user community platform with Facebook user data. In addition, it saves the operator some legal responsibilities.

Matthias: And what about the user data? The completed profile? They've got a value for companies.

Dirk: I do not think . What companies are really interested, not the e-mail addresses for a little advertising, but the relevant "special interest" information.

Matthias: But how do you get when people do not fill out the profile that the company purports to them, but rather to bring the of Facebook?

Dirk: The company 'm going to retrieve additional profile information.

Matthias: But what is the probability that a user fills it when it is not at login "forced" to be?

Dirk: The test would be an interesting question. Apart from that, but you can also for instance on "Facebook Connect" still get a share to access the user data.

Matthias: Super Dirk, thanks for the detailed interview! Now we are through.

Dirk: The have told you before.

Matthias: This time I mean it, but Sun :)