- companies lack the structures for social media
Good (!) Article in the FAZ (!!!). A few interesting Zahlenspielchen and statistics. Points of interest: Only 1 / 3 of the companies appear to have a proper social media corporate culture. And social media tends to be more in PR rather than suspended in marketing. Nice. Otherwise, I can only sign: "[...] social media represent a fundamental change in corporate communications and even communication culture of the company [...]".
- review of B2B Social Media Study
Noch 'ne review of B2B study, which published a few weeks from h_da in cooperation with the Profilwerkstatt was. Is well received, I am pleased.
Sunday, August 29, 2010
Hives Only When I Sleep
"Best of" Links, Sunday 29th August
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