Ha! Since I am again, just before the change. After reading the blog a few weeks have been somewhat neglected (unverzeihlich!), I found something at the end, which should be here.
- Vocational Community Manager, Study of BVCM
The BVCM a study on the professional image of the community manager releases. Very exciting, the results are broadly in line with my expectations. With the job I was employed, among other things in my thesis, it are here as a download. Among other things I had asked some community managers (but also the popular literature) on the subject.
- thanks to Creative Communities
interesting interview with Andrew P. McAfee (Senior Fellow at the Center for Digital Business at the Massachusetts Institute of Technology in Boston). Nice to work directly with the customer / consumer is being taken more seriously. Nevertheless, one should not uncritically accept all statements of McAfee. Example:
There are few risks. The technology is cheap. And a company can remove, counter-productive at any time. I think there are
Although many potentials for the use of communities and customers' ideas, but also enough risks. The thing is not going smoothly, ideas are not implemented because they do not fit into the concept (to be explained naturally, if necessary), potential is wasted ... and everybody can read along. The advice "always delete" I think as a possible problem solution amazingly naive. Thus, the problems may in fact be really big. Nevertheless, total worth reading. Moment, there was something else ... hmmm ... oh, right. Thus I have also engaged extensively in my thesis . :)
so then: conscience calms, 2011 I write again much more, for sure. Until then, wish I each a pleasant change and a good start in the new year. It reads.
