Social Media in B2B communications
Recently published the study in which I, still a student of h_da, have worked with fellow students. Apparently, the study came at the right time and hit the nerve. For the discussion of the pros and cons of taking Social Media in B2B communication so slow headway. In just the last few days there were various blogs some posts on the subject. The discussions in this case run very controversial , but are quite interesting.
principle, I am assuming that Social Media in B2B communication can work just as in the B2C communications. Why not? Entrepreneurial people who can just respond to social and emotional components are like the classic consumer. Pragmatism or not, good relations and the maintenance of good relations is important in every life situation. Private, B2B, B2C, C2C ... Communication obeys essentially the same basic rules when it takes place between people.
course, there are social media, especially when it comes to aspects of customer loyalty, still the problem of measurability. The ROI, often hovering over all, he should not. Emotions can be very difficult to express in figures. I liked about Mirko Lange Analogy which he draws up in Cem Basman Blog:
competitive advantages are becoming less clear. Innovation cycles are getting faster. This leads to trigger further today with the weighting of advantages not decide "kilo", but "g". By the Social Media Produces values might fall short only "program as" significant. But these gram can already make the difference. And: In social media remains significantly stronger in the weight measurements obtained. What I mean: A television advertisement is aired and then to 99% off. It remains only a very small memory. A contact on social media remains predominantly. add Sun the many small gram over the years into pounds.
In the few cases known where a development will lead exactly. Whoever predicted that social media is just a hype fizzles out again, can have just as wrong as the one who says completely restructured markets before. But those who simply stops and just looks great, which will not develop.
in their own right: Upcoming shows "add value" a commentary in the journal spokesperson about the study. Authors Prof. Thomas Pleil , and my humble self.
Friday, July 30, 2010
Saturday, July 10, 2010
Tv Center Pro Black Screen
Case closed: No real name required in Blizzard's forums
I found really brave blizzards (including World of Warcraft) notice that the users in Blizzard's forums in the future, only to write with their real names. This measure should be to create a more constructive communication culture. Blizzard assumes that the anonymity many users seduced into falling faster in extremes, with the result that frequently derail talks. And now refers not only to trolls times, but even the "ordinary" users.
a pity then, that Blizzard after all (at least in part) articulated is . I would very much have liked, and would like if this experiment works.
What question haunts me now: What are all the kinds and have * Something *- gamers such incredible fear? If I drive the car, I have a license plate (by the way, I think it is that takes place in the car in traffic, and social boundaries, even with a license plate ... you will once before what would have would be going on ...). I go to the sports club ('ne real community, quasi) do, then I do it with my real name. And if Daniel Langwasser the community organizes regular table, he invites rather than "Dani666" field. So where's is, dear brethren? Especially when you consider that to participate in the off-Blizzard forums so completely optional and there is more than enough alternatives for the friends of anonymity.
I realize that there are certain topics that you * only * Anonymous wants to discuss. There are of course in real life * * anonymous meetings. Why this should be the case just for Blizzard products, but does not make sense to me. I've got an idea why one could disturb them - a bit dishonest, I think it already but. And yes, I also know that the Internet has a different range. But let's face it, Blizzard would have carried the number who would be gone? Exactly: The users that can stand by their statements and their hobby and want.
And the argument that users "from themselves" must be protected because they assess the risks of wrong (as far spread my posts, I'm googlebar etc.) I accept, of course. Because it is a good argument. But I do not think it the most users, who have complained about Blizzard, really is a question. So much altruism am I then but no one from. And also can not forever be an excuse.
I found really brave blizzards (including World of Warcraft) notice that the users in Blizzard's forums in the future, only to write with their real names. This measure should be to create a more constructive communication culture. Blizzard assumes that the anonymity many users seduced into falling faster in extremes, with the result that frequently derail talks. And now refers not only to trolls times, but even the "ordinary" users.
"[...] threads that are basically filled with trolling, name calling, flaming, off-topic conversations and that's just a small amount of some of the content that has been found in these forums over the years. We do not want that anymore, and we believe the Real ID change will bring about a lot of the improvement that we are hoping for. " (source)many users that the first does not fit into that stuff is of course Blizzard clear. The usual "Shit Storm" was obviously not long in coming. is also clear, however, when not afford anyone can such a change * against * the will to enforce many users, then Blizzard. But their position is just too strong.
"[...] and predicted that many people would no longer wish to post in the forums after this change goes live. We are fine with that, because we want to change these forums dramatically in a positive and more constructive direction." (Quelle)
"It might be scary to consider posting with your real name, in which case it might be advisable simply not to post in these forums. There’s a whole load of other forums across the internet where you’ll be able to post in a more anonymous way, and maybe you will make a useful and constructive contribution there instead." (Quelle)Als erstes stellt sich die Frage, ob Blizzard überhaupt Recht hat mit der Annahme, dass die Umstellung auf Realnamen die Diskussionskultur positively affected. To 100 percent can not say such things before. It also depends very much on the topic and the user. But I think: In principle yes, real names can have a positive impact on the culture of dialogue. With this question I have been involved in my thesis already.
"[...] anonymity and alienation can be in forms of "Dissolution" sustainable - either positively or negatively -. Impact on interpersonal communication through lack of social "control mechanisms" real communication structures, such as gestures and facial expressions or social status ( for example, with reference to the clothes), can users of virtual communities, social boundaries quickly and reliably exceeding those of uninhibited than is possible in the real world. This can lead to "virtual forms of communication" may be exaggerated friendly euphoric or unfriendly-judicial. " (Bastian 2010, Download here ) makeReal name binding is a possibility that such a" social instrument of control "again to make available. described naive so it could curb the phenomenon of "social dissolution of boundaries" and thus ensure a more solid culture of conversation. Many of us are so regularly go on Facebook and I do have the impression that the users there tend to be cautious and restrained in comparison to so few message boards. Of course there are always the social background, the subject and the circumstances taken into account.
a pity then, that Blizzard after all (at least in part) articulated is . I would very much have liked, and would like if this experiment works.
What question haunts me now: What are all the kinds and have * Something *- gamers such incredible fear? If I drive the car, I have a license plate (by the way, I think it is that takes place in the car in traffic, and social boundaries, even with a license plate ... you will once before what would have would be going on ...). I go to the sports club ('ne real community, quasi) do, then I do it with my real name. And if Daniel Langwasser the community organizes regular table, he invites rather than "Dani666" field. So where's is, dear brethren? Especially when you consider that to participate in the off-Blizzard forums so completely optional and there is more than enough alternatives for the friends of anonymity.
I realize that there are certain topics that you * only * Anonymous wants to discuss. There are of course in real life * * anonymous meetings. Why this should be the case just for Blizzard products, but does not make sense to me. I've got an idea why one could disturb them - a bit dishonest, I think it already but. And yes, I also know that the Internet has a different range. But let's face it, Blizzard would have carried the number who would be gone? Exactly: The users that can stand by their statements and their hobby and want.
And the argument that users "from themselves" must be protected because they assess the risks of wrong (as far spread my posts, I'm googlebar etc.) I accept, of course. Because it is a good argument. But I do not think it the most users, who have complained about Blizzard, really is a question. So much altruism am I then but no one from. And also can not forever be an excuse.
Friday, July 9, 2010
Braemar Chronotherm Iv Plus
"Best of" Links, Friday 9 July
- Sometimes there is no App
Very informative blog entry needs of the advantages and disadvantages and usefulness of IPad apps compared to optimized websites.
- No code, but from experience
Had Daniel Langwasser written this article a few weeks earlier, I would have him mess out for sure in my thesis. ;) How many (operational) community needs a community manager? A very individual matter.
- PR 2.0 social web
Marie-Christine Schindler's book, which deals explicitly with PR times on the social web. Due to the normally heavy marketing literature situation is a welcome offer.
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