I am now (almost) finished my studies and become a enabler . Among other social media. Well, why not? As hard as it's available at the moment not there someone who wants to be enabled like . There are certainly some companies that know a few buzzwords and then think they "need". Because others do it too, and each can be on Facebook and Twitter without no communication function. Not true of course. And honestly, I hear now some words so often that sometimes it almost sucks. Among the leaders: Social Media, Facebook and dialogue, often in conjunction with the aforementioned "must". Hot on the heels: authenticity and transparency. At this point, the reference to Mirko Lange, who has already successfully shown that the "dialogue" is just not a requirement of companies in "social" media. do not misunderstand: I like social media, I am also convinced of what I do. Authenticity and transparency are * just * on the net in many cases, particularly Importance. And that there are many useful applications for social media are in corporate communications, is beyond question. But now and then to me the whole debate seems too superficial and too strongly associated with individual platforms to be. Social Media is in the minds of many not for a process or for a change, but for Facebook, and two or three other tools (generously estimated). At some point, but no one is talking about Twitter and Facebook and no one will say more "social media". New platforms will come and go, the type of interactions in the network will constantly change (* cough * ), there will be new hype disappear and give old ones.
But one thing will remain. A fundamental change that is not only for business communication, but for the * entire * company of the highest relevance: The online communication is a "Recommendation economy into the world. And that's not going away anymore. Who would buy your Amazon an item that is less than, say, four stars have? In return, products with five stars have a proper trust directly ahead. And since I have looked at only the statistics and do not even read the customer reviews to go deeper into the matter. And these recommendations / reviews / reviews / opinions (and they may only 140 characters are available) so not only take place at Amazon, but everywhere in the network. And thanks to Google and they can be found fairly easily. How will it be if these recommendations through mobile Internet in our everyday life are present throughout? When we go to the bakery, we are automatically informed about how the bread tastes. Evening in the restaurant, we know exactly why you should not order the steak better. And the seller of a large German electronics retail chain, has no chance to finally sell our old equipment to overpriced, because we are better informed thanks to a short bar code scanning than it will ever be. (Note: At this point, reflecting I did not know if all this is so useful and even more fun. It should, however, certainly do. Maybe I do it again.)
And even if Dirk Songür pats me now on the fingers, long term and with increasing effectiveness and power of "recommendation portals" ala Amazon, I see the typical product-journalism behind. The fact that the circulation figures of the trade press (even in areas with young target groups, the high-affinity Web) tend to have declined, is now no secret. This has not only safe but also something to do with the fact that the opinion of an individual is simply losing weight. try not without reason, some Special interest magazines in the region by "traditional" journalistic qualities such as interesting articles and well-researched features to generate added value in other ways.
OK, before I am now too far adrift: What would I sell a lot better or "enabler" as the next Facebook fan page, is the fundamental understanding of what changed for companies in that people use the Internet for their communications can. What can it mean for a company. And should mean for a company's products. Particularly in terms of quality and history. (Can) Where do ideas. And as I mature with Customers must deal in order to continue to operate successfully.
I think this is more important than under self-imposed pressure on the Social Media "Hype Train" jump up to make something on Facebook and "to seek dialogue." And if that was understood, then I also like to talk about the sense or nonsense of a Twitter account.
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