At this point, even the reference to a study in which I've worked as a co-author of Social Media in B2B communication
had passed on I became involved in cases of Cirquent and Software AG. is a short version of the study it here for download. It was officially presented yesterday at the "forum for thought leaders" of the Profilwerkstatt - a summary of the event (the most interesting panel discussion with among others Thomas Pleil and Klaus Eck) is available in the PR lost property.
I think the thing turned out really good and interesting and leads to some very good recommendations. Happy reading!
* Update *
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