The literature is quite often referred to Maslow's hierarchy of needs, when it comes to identify basic human needs for the use of a community. For this reason I once crafted a pyramid specifically for community managers.
After Maslow the innate human needs in a hierarchy of priority are arranged. Are the needs one stage satisfied, have different needs at the next level priority. If, for example, physiological needs like hunger and thirst are satisfied, does the next stage of their belonging to the need, namely the need for security to the forefront and demands satisfaction. Then the series followed by the need for belonging and love, for esteem and for personal fulfillment. At the top of the hierarchy of needs, the need for transcendence stands as the sixth stage. This highest level is to represent, according to Maslow's need of man for the last and most attainable, a need that on Self-realization goes, namely the search for a lie even beyond the individual being human identity (for example, the search for God).
Since the basic needs of the basic physiological needs and physical security in industrialized countries, in most cases are met, proceed to the next stage to the satisfaction of social behavior. Online communities can look Maslow pyramid meet at least two of the five basic needs (affiliation, appreciation) - in principle, is the fulfillment of the need for self-fulfillment in online communities are not excluded. An expert status in an Internet forum be reached, or a well-known, respected bloggers in the blogosphere to be, brings social acceptance and is therefore possibly also the self-realization.
for the community manager, it is important to take into account these social factors. Both in the design (for example, by reputation systems, "received" through which the user can recognize) and in the operational area (listening IS a form of appreciation!).
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